# Gross revenue retention

> Gross revenue retention is a recurring-revenue metric, calculated as (Starting − Contraction − Churn) ÷ Starting. Caps at 100%.

Source: https://lopifi.com/glossary/gross-revenue-retention
Part of: Lopifi — US GAAP books on autopilot, reviewed by a CPA (https://lopifi.com)

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**What is gross revenue retention?** Gross revenue retention is a recurring-revenue metric, calculated as (Starting − Contraction − Churn) ÷ Starting.

## Formula

`(Starting − Contraction − Churn) ÷ Starting`

## Note

Caps at 100%

- **Category:** Recurring revenue
- **Specified in:** [Metric definitions](https://lopifi.com/md/docs/domain/10-metrics)
- **Related:** revenue