# Logo churn

> Logo churn is a recurring-revenue metric, calculated as Customers lost ÷ starting customers. Different from revenue churn.

Source: https://lopifi.com/glossary/logo-churn
Part of: Lopifi — US GAAP books on autopilot, reviewed by a CPA (https://lopifi.com)

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**What is logo churn?** Logo churn is a recurring-revenue metric, calculated as Customers lost ÷ starting customers.

## Formula

`Customers lost ÷ starting customers`

## Note

Different from revenue churn

- **Category:** Recurring revenue
- **Specified in:** [Metric definitions](https://lopifi.com/md/docs/domain/10-metrics)
- **Related:** revenue