# LTV:CAC

> LTV:CAC is a unit-economics metric. It has no single agreed formula — state the inputs. Meaningless without both definitions stated.

Source: https://lopifi.com/glossary/ltv-cac
Part of: Lopifi — US GAAP books on autopilot, reviewed by a CPA (https://lopifi.com)

---

**What is ltv:cac?** LTV:CAC is a unit-economics metric. It has no single agreed formula — state the inputs.

## Note

Meaningless without both definitions stated

- **Category:** Unit economics
- **Specified in:** [Metric definitions](https://lopifi.com/md/docs/domain/10-metrics)