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US GAAP for startups: the five standards that show up first

US GAAP is the set of accounting standards that US financial statements are expected to follow, codified by the FASB. Most of it will never touch a ten-person company. A handful of standards show up almost immediately, and they’re the ones investors and auditors check first.

Topic
US GAAP
Reading time
4 min
Updated
A diagram of the idea. Point at it; nothing in it is anyone’s real numbers.

1. Accrual basis

Revenue is recorded when it’s earned and expenses when they’re incurred, not when cash moves. An annual contract paid in January is recognized across twelve months; December’s cloud bill belongs to December even if it’s paid in January. This single change is what makes monthly numbers comparable.

In figures: a $24,000 annual contract paid on January 2 is $24,000 of January revenue on a cash basis and nothing for the rest of the year. On an accrual basis it is $2,000 in each of the twelve months, and on January 31 the other $22,000 sits on the balance sheet as deferred revenue.

The same contract, two basesExhibit
Cash basisAll of it in January, nothing after
Accrual basisOne twelfth in every month it covers

On cash basis January looks like a great month and the other eleven look worse than they are. Accrual is what makes one month comparable with the next.

One annual contract, paid in January, as each basis spreads it. Heights to the same scale; no amounts.

2. Revenue recognition (ASC 606)

Revenue is recognized as you satisfy performance obligations to the customer. For a typical SaaS subscription that means ratably over the service period, with anything billed in advance sitting in deferred revenue until it’s earned. Setup fees, usage-based pricing, multi-year deals and bundled services each need a decision, and the decision should be written down once and applied the same way every month.

3. Leases (ASC 842)

Leases longer than twelve months go on the balance sheet: a right-of-use asset and a lease liability, measured at the present value of the remaining payments. For an operating lease the expense is generally straight-line over the term; the schedule behind it tracks the liability unwinding and the asset amortizing, which move on different curves. Office leases, and some equipment and data-center contracts, are where this shows up first.

Two simplifications matter to a startup. Leases of twelve months or less can be kept off the balance sheet by policy election and simply expensed. And a private company that doesn’t know its incremental borrowing rate may elect to discount at the risk-free rate for the lease term instead, which is easier to support but produces a larger liability.

4. Stock-based compensation (ASC 718)

Options and RSUs granted to employees are an expense, measured at grant-date fair value and recognized over the vesting period. It’s non-cash, which is why it’s easy to skip, and why diligence notices when it’s missing. Your 409A valuation and cap table software provide the inputs.

A private company gets practical help with the inputs: it may use a reasonable valuation, such as its 409A, as the current share price, and an industry index for volatility when it has no trading history of its own. What it can’t do is leave the expense out.

5. Internal-use software (ASC 350-40)

Some costs of building software for internal use, including a SaaS platform customers access but never take a copy of, can be capitalized and then amortized over the software’s useful life. Under the current guidance capitalization starts at the application development stage, once the preliminary planning is done, management has committed the funding and completion is probable; planning, training and maintenance are expensed. Software sold or licensed to customers to install falls under a different standard (ASC 985-20).

The FASB rewrote this in ASU 2025-06, effective for annual periods beginning after December 15, 2027, with early adoption allowed. It drops the project stages: costs are capitalized once management has authorized and committed to funding the project and it’s probable to be completed, which is not the case while significant development uncertainty remains, such as novel features not yet resolved by coding and testing. Either way it’s a judgment that should be documented, because it changes both your P&L and your balance sheet.

Common questions

Are private startups required to follow US GAAP?

There’s no general legal requirement for a private company to prepare GAAP statements. In practice, investors, lenders and auditors ask for them, and converting from cash-basis books later is expensive. Most venture-backed companies keep accrual, GAAP-basis books from early on.

Is GAAP the same as what I file with the IRS?

No. Tax rules and GAAP differ in many places, among them depreciation, stock compensation, R&D costs and revenue timing. Good books follow GAAP and track the differences so the tax return can be prepared from them.

Are there simpler GAAP rules for private companies?

Some. The FASB’s Private Company Council has added a set of alternatives a private company may elect: discounting leases at a risk-free rate instead of a borrowing rate it doesn’t have, using a 409A-style valuation as the share price for stock compensation, and amortizing goodwill rather than testing it each year, among others. Each is an election, and it’s disclosed.

Which standard should I deal with first?

Accrual basis on day one, revenue recognition with your first customer contract, stock compensation with your first option grant, and leases with your first office lease over twelve months. Capitalized software is the one most early companies can defer thinking about until engineering spend is large enough to matter.

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General information for US companies, not tax, legal or accounting advice for yours. Rules and thresholds change; confirm the specifics with a CPA before you act on them.